Another great way to engage your applicants as well as build your company’s employment brand is through the use of an e-newsletter. The content of the e-newsletter should contain stories of new product or service releases, real-life stories of what life is like at your company told by your employees (both new hires as well as long-term), as well as a link that directs the e-newsletter readers to current job openings at your company. The e-newsletter should be sent out on a monthly basis; at a minimum, once a quarter.
The e-newsletter should be send via a system that permits you to track statistics such as any bounces (because of bad email addresses) tracks if the e-newsletter was opened and what stories or links were read. This data will help you to refine your content for future newsletters. Each e-newsletter should be archived so it can be accessed via your company’s main web site (preferably in your Careers section).
The use of an e-newsletter should not only improve the quantity but also the quality of resumes that your company receives. It is certainly well-worth the effort.